https://phpc.tv/videos/watch/6416c5d3-6a79-446a-b80b-83e63f2eee3d When we have an idea, it's tempting to dive headfirst into coding it and making it real. This is a great skill set that we have, but it can potentially harm our dream of building a great web site or a cool app; it is very easy to solve the wrong problem. Worse still, you might not find out that you've built an impractical solution until after you have invested a lot of time and passion into an idea doomed to fail. In this session, we will explore how we can get closer to the problem we ought to solve, and get a better idea who our potential customers or users might be. We will look at some user experience design (UX) tools and activities that help us refine objectives, pave the way for making decisions, and determine the shape of a minimum viable product—before we need to write a single line of code. Stephanie Troeth is a user experience strategist who has worn many hats, including a product lead for a startup in digital publishing and a studio director at a digital agency. Currently the Editor-in-Chief for Web Standards Sherpa, she is known for her grassroots contributions to best web practices. Her background in computer science has served her surprisingly well in her passion for design and making ideas real. Well-travelled and living on her fourth island, she speaks several flavours of English, a few languages, and possesses an indecipherable accent. Tue, 14 Apr 2026 19:30:47 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://phpc.tv https://phpc.tv/lazy-static/avatars/a00c380b-7291-4db3-b239-61999888fbca.png https://phpc.tv/videos/watch/6416c5d3-6a79-446a-b80b-83e63f2eee3d All rights reserved, unless otherwise specified in the terms specified at https://phpc.tv/about and potential licenses granted by each content's rightholder.